The Battle for the
Blue Bubble
Why one of the world's leading experts on database reactivation decided to fix the biggest problem in modern marketing: being ignored.
The Reactivation Architect
For over a decade, Robb Bailey has been the secret weapon for agencies and businesses looking to wake up "dead" leads. As a widely recognized authority on Database Reactivation, Robb mastered the art of turning cold lists into revenue.
He understood earlier than most that the value of marketing isn't just in generating new leads—it's in the delivery of the message. If your message isn't seen, your offer doesn't exist.
The "Green Bubble" Decline
Robb watched a troubling trend emerge. As carriers tightened regulations (A2P 10DLC) and consumers grew weary of spam, the effectiveness of standard SMS began to plummet.
"Green bubble" texts were increasingly associated with automated bots, spam, and 2FA codes. They lacked humanity. They lacked trust. And for a marketer like Robb, who values genuine human connection as the key to reactivation, this was a critical failure point.
Enter BlueSendr
Robb realized that high-ticket sales and genuine nurture required a premium channel. He looked at his own phone and saw the answer: iMessage.
Blue bubbles signal a friend, a colleague, or a human being. They support high-res video, read receipts, and typing indicators—subtle psychological cues that build intimacy.
But the technology to automate iMessage was locked away, accessible only to developers with complex setups. Robb decided to build BlueSendr to democratize this power.
Our Mission
"To give every business the ability to communicate with the quality, trust, and effectiveness of a personal conversation, at scale."
Join the Revolution
Stop sending texts that get ignored. Start sending messages that get read.